The Best Collagen Firming Lotion – How to Find the Best One

A collagen firming lotion is the best thing you can get when buying a firming lotion. With the presence of hundreds of different kinds of lotions and creams on the market you will easily get confused and suddenly decide to buy a product that claims to work based off advertisements. However, I advise that you do some research first before you jump into a decision to buy a firming lotion.

It may sound important to use a firming lotion with collagen since collagen is essential for keeping your skin firm. It is a type of protein that provides natural firmness leaving your skin wrinkles free and without any signs of sagging.

As I said, collagen content in lotions may sound important but a skin care product that contains collagen as the main ingredient is useless and will not provide the necessary benefits for your skin. You have to be aware that collagen molecules are too large they cannot penetrate deep into your skin to deliver the best effects. The only way that I know to increase the natural collagen in your body is by stimulating your system to produce plenty of it through the application of all natural ingredients.

Many of the firming lotions on the market today contain collagen as their main ingredient as because cosmetic manufacturers know that selling thee products with collagen will reap them big profits they continue to sell them knowing full well they will not work as they promise.

The cutting edge ingredient that I recently discovered is CynergyTK which is great for firming skin. CynergyTK is known to stimulate the production of natural collagen and elastin in your body thus enhancing your skin’s elasticity and firmness.

Research has shown that 14 percent of improvement was noted in skin moisture retention and 42 percent in skin elasticity after just 18 days of consistent use. For me, this is simply amazing!

Elastin on the other hand is a substance found in your body that gives elasticity to your skin. Elastin also starts to diminish as you age so you need CynergyTK to restore your skin’s elasticity as well.

So now, my answer to what is the best collagen firming lotion? Look for firming lotion with CynergyTK. You may also include Phytessence Wakame and Coenzyme Q10 as well to get the full force in firming your skin effectively.

So, where will I find this best collagen firming lotion? You might ask. Of course, on the internet if you search. You can start doing your own search about these natural ingredients and perhaps you will find more. I am willing to share to you what you need to know, visit my website.

Do you have unwanted wrinkles, bags and sagging skin? Discover the secret to beautiful, firm, wrinkle free skin and learn about natural, safe and effective skin care products. Visit my website [http://www.healthy-body-and-skin.com] to learn the truth skin care advertisements will never tell you.

The Quest For the Best Eye Anti Aging Cream

The first place that skin aging becomes noticeable, for many women, is the eyes. Wrinkles and fine lines, sometimes called crows feet, form around the eyes and you first start to notice puffiness and skin sagging under the eyes as well as dark circles. And for this reason, because the eyes are the first place to show the signs of skin aging, the first anti aging product that you should consider is a high quality eye anti aging cream.

Puffiness and bags under the eyes and eye wrinkles are caused by a range of factors, some of which cause wrinkles and sagging over the rest of the face and some of which are unique to the eyes. For example lack of good fluid drainage under the eyes can start to cause fluid build up and this starts to result in puffiness, dark circles and bags.

Contributing to this is the loss of skin elasticity which is a part of overall skin aging. Loss of skin elasticity is the most common cause of wrinkles and skin aging and is a result of a gradual decline in the ability of the skin to produce collagen and elastin which help retain skin elasticity and skin thickness.

The best eye anti wrinkle creams therefore seek to combat some of the general causes of declining skin health as well as some specific causes of eye wrinkles, puffiness and bagging. Eye wrinkle creams must combine a range of specific ingredients before they are effective at combating eye wrinkles and other problems.

One product has done this effectively are some time. It is called Eyeliss and it has been known for some time that Eyeliss is extremely effective as an under eye cream. Studies have shown visible results within one to 2 months. Eyeliss has been available for some time however has been relatively unknown. It has been one of the secrets of the Hollywood stars and is extremely expensive.

One of the worlds best-known anti aging scientists has stated that Eyeliss should be found in all eye anti aging creams.

Whilst Eyeliss is highly effective one company has combined Eyeliss with a range of other ingredients all designed to combat some of the causes of skin aging and to help the skin regrow collagen and elastin. Whilst Eyeliss helps reduce the build up of fluid under the eyes these other ingredients help improve skin elasticity and combat skin aging.

By combining Eyeliss with a range of other important ingredients the ability of Eyeliss is increased resulting in a high quality eye anti aging cream that tackles the causes of skin aging specific to the eyes as well as the general causes of skin aging over the entire face.

Anyone with eye wrinkles needs to understand that some of the causes of skin aging under the eyes are specific to that area of the face and that therefore they need to use a product specifically targeted to improving the health of the skin around the eyes and combating the build up of fluid which causes the puffiness, dark circles and bagging.

The good news is that there is one such product that is extremely effective as an anti wrinkle eye cream. And although Eyeliss is extremely expensive this product is competitively priced with other less effective eye wrinkle creams because the company that makes it does not advertise on television and therefore does not need to factor the cost of television advertising into the product.

If you’re interested in finding out more about an eye anti aging cream that combines Eyeliss with a range of other ingredients designed to tackle the general causes of skin aging then visit my website.

Introduction to Marketing – Part Seven: Pricing Strategy

Part Seven: Pricing Strategy

Pricing and customer value are closely linked. Basically stated, the value a customer places in a product and brand is indicated by how much they are willing to give up, usually in the form of money. The price is the monetary value set by an organisation at a level they believe is worthy of their offering. However, if a customer wants a product, but the price is too high, their value analysis of the trade is lower than the price set and they won’t make a trade.

This ‘trade’ for a customer, which is the price set from the perspective of the organisation, comes in many forms, such as rent, tuition, fees, fares, tolls, premiums, commissions, incentives and even bribes. Price is the only element of the marketing mix that produces an income for an organisation in the form of revenue. It is the one part of the marketing mix that is the easiest to adjust quickly, which is as to why organisations often opt to that element to spur a customer response to their offering, over changing the product itself, its promotion, people or distribution methods.

Bribes may be illegal in certain countries and acceptable in others, however in the illegal countries, it may be classed as other things, such as perks and added bonuses.

Who Sets the Price?

It is a typical accounting argument, where an accounting department of an organisation may believe it is their responsibility given that pricing involves monetary terms. This would be all well-and-good if the price was a simple recuperation of costs for the organisation. However, it is not that simple: pricing of a product speaks volumes to consumers.

This is why the task of setting price is with the marketing department: as the consumer receives a whole lot of messaging from the setting of the price alone. It signals to a customer what positioning and image the brand and product has. If it is expensive, often consumers will use it as a surrogate indicator for a judge of quality. This is most common in the wine industry, where higher priced wines are often thought of immediately as better in consumption.

Therefore, marketing manage the price setting tasks as it indicates much more than simply cost plus profit. It isn’t a simple equation- it takes the department familiar with communicating with the target audience, as price is just another communication stream.

Price and Demand

As can be expected, the price of a particular product directly impacts on the amount of demand it receives from customers. The actual relationship is known as the economic term of price elasticity. Whilst in reality, nothing works as simply as economic models suggest, in general, a product with a high price elasticity of demand means that a change in price results in a large, corresponding change in quantity purchased. Luxury and nonessential products tend to be within this category, as a large price increase will greatly drop demand, and visa-versa.

A low price elasticity of demand means that a change in price will not greatly affect demand shifts- this is known as inelastic demand. Less substitutable products and essentials full into these categories as, within reason, when price shifts, consumers still require them.

A more realistic approach to price and demand prediction is more toward the idea of pricing points. For example, if the price is high and quantity is purchased for a luxury brand, and the price is suddenly dropped, initially, the demand would increase as consumers believe there is more value. However dropping the price further may then decrease demand, as consumers start to feel that the luxury brand is losing its exclusivity. This makes demand fall.

All of these types of factors must be taken into account by the marketing department when setting price of their products.

The Pricing Phenomena

As much as economic theory attempts to assume that consumers are rational, they just aren’t when it comes to purchasing. The perceptions of value and price given by an individual consumer is so unpredictable that it takes the function of marketing research to really delve into why consumers think and act as they do.

Take, for example, bridal products. Large organisations over charge for pretty much everything to do with ‘the big day’, however the consumer is more than willing to pay as it’s more of an emotional purchase rather than a rational, ‘utility maximisation’ purchase. A bride doesn’t want a cheaper product, even if it is the same as an expensive version, as they value feeling expensive and exclusive and therefore justify the high prices.

Pricing as an Information Cue

As discussed before, price can be used as a surrogate indicator of quality, even if it’s not true. In the customers mind, higher price raises expectations as the amount they have to trade for it is high. There are two associated pricing techniques relevant to pricing as a communicative device:

(1) Price Skimming- this refers to setting the price very high, thus skimming the very top of the market’s customers. This creates an aura of prestige and/or technologically advanced status and is a good way to recuperate research and development costs, control initial demand and supply and generate high profit. However the product must justify this image if this technique is used.

(2) Price Penetration- this is when a product’s price is set very low to attract high quantities of sales and obtain large uptake in the market before a competitor.

(3) Yield Pricing- setting the pricing to manage exact quantities of purchasing. For example, if stock is perishable, the price may be discounted to increase numbers and then when supply is short, the price rises to manage this.

(4) Volume Pricing- setting a price to ensure high sale/bulk volume purchasing over profit per unit.

(5) Loss Leader- Pricing at a loss per unit to encourage impulse, related purchasing of other products in the same offering.

Pricing strategy all depends on the organisation’s justification and rationalisation of all aspects of their marketing strategy.

Pricing and the Psychology Of Consumption

There is a directly psychological relation between pricing/cost and the consumption rationale of a consumer. Most organisations do not draw attention to the price as it represents a cost to the consumer, and they would much rather the consumer benefit from the product’s value rather than them dwelling on how much they paid for it. This makes sense. This is why some organisations offer upfront bulk payments, season passes, bundling and so on.

However, as mentioned previously, consumers aren’t always rationale and sometimes, the constant reminder of cost is motivating for them. Basically, a consumer who doesn’t utilise their purchase will actively make a decision to not rebuy it. This means that charging upfront could make the consumer forget about the product (e.g.: a gym membership), and once they forget, they will not justify a repurchase, however smaller costs more regularly are more manageable in a consumer’s mind and the constant reminder stimulates motivation for consumption, and therefore repeat purchase.

It all depends on the organisation’s product offering and pricing strategy as to what approach they take.

Internal Pricing Factors: Objective Based

There are different types of objectives of consideration when setting a price, aiming to achieve a particular goal.

(1) Financial
These are strictly about monetary goals, such as setting price to achieve a gross profit margin of 23%, or Return On Investment (ROI) by 12% this year.

(2) Marketing
These revolve around market and consumer focused goals, such as increasing market share, gaining more consumer awareness or increasing brand loyalty.

(3) Societal
Pricing is set by the organisation based on managing a societal rationale. For example, adding into the cost a donation to charity, or carbon offsetting.

Internal Pricing Factors: The Marketing Mix

Does the marketing plan and current marketing mix support the proposed price? In other words, is the price set consistent with the expectations a consumer would have given the rest of the product’s attributes. The price must be reasonably consistent and in context with the product’s design, process, distribution, people, reputation, brand and positioning.

Internal Pricing Factors: The Market Classification

Pricing is also very subject to the type of market the product exists in. In a monopoly, there is only one offering organisation, so excusing government regulation, pricing can be set at whatever they wish. In an oligopoly, where there are a two to five large main players in the market, the strategy tends to be a lead and follow pricing strategy, basing price off the movements of the main competitors.

In a perfect competition market, where the product is an identical commodity, the price solely depends on the supply and demand of the time.

In a monopolistic competitive market, which is the typically normal market where many organisations are within a market offering substitutable yet differentiated products, pricing is set based more on each organisation’s marketing plan.

Internal Pricing Factors: Organisational Considerations

Naturally, the management within an organisation decides who best to set the prices of all the elements within the product offering- this is known as the pricing process. Typically, in smaller organisations, price is usually set by management but in larger organisations, it is set by product managers within the marketing team. The most important part is that the person or people that set the price must have well informed insights into the customer and their perception of value.

Revisiting the Concept of Customer Value

Remember that customer value is total benefits over the total costs. Costs include a lot of pricing, such as the initial purchase price, maintenance and repair costs, ongoing fees, installation, training, financing and so on.

The benefits of the product, such as performance, features and quality must outweigh all of the prices and costs to be worth the value to the customer.

Approaches to Pricing

There are three main approaches to setting a price.

(1) Cost-Based
Basing the pricing barriers (such as the price floor- the lowest possible price), on how much the product costs to produce. Generally, if fixed costs are quite high, a part of the price is set lower to maximise volume sold. If variable costs are high, price can be set to maximise the per unit margin.

The issue, again, is that this pricing is based on internal measures, rather than on the target market, and could communicate the incorrect message to them. Still, the cost-based approach can be a background consideration.

(2) Competition-Based
As the name suggests, this is basing it on however the competition prices and differentiating a product based on their pricing strategy. However this assumes that the competitor has a good grasp on the target market.

(3) Value-Based
This approach bases costs on what level of value the target market places on the product itself. Then, the organisation can employ a price skimming strategy (pricing at the top value), price penetration (pricing at the lowest value) or somewhere in between. This requires a bit of research to discover what attributes and expectations the customer values the most and pricing it on this.

In reality, there should be a blend of the approaches. The price ceiling (or the price point at which demand becomes zero) should be set at the top, and the price floor (or the price point at which profit becomes zero) should be established first. The Price ceiling represents customer perception of value and the price floor represents the consideration for product cost.

The price is then set in the middle, in between these points, with all factors such as marketing strategy, objectives, competitors and market place factors taken into consideration here to find the ideal price.

The Value Based Approach

Basing pricing strategy on the target market is an obvious choice, given the impact price has in communicating with the target market. Through starting with the customer’s value and working backward, a price can be settled on that will allow an organisation to best maximise the price per segment and manage customer value perceptions.

The Gift Economy

With technology increasing so rapidly, a ‘gift-economy’ also referred to often as a ‘free-love’ economy has emerged. This is where an organisation offers their main product as free and finds another solid revenue stream to gain profit from. Search engines are a good example of this, where the search function is free, but the Google adword service and other advertisements and services are paid for.

The issue with this is the consumers lose the perception of value when products, such as music and news) are available for free, online. This shift in mind-set is a rapid game changer for a lot of organisations as consumers start to question why they are paying for specific products. For example, years ago, customers would purchase a newspaper, because they saw the value as worth the money, however today, when news is so rapidly available online, they can no longer justify paying for it.

Today, organisations are creating business models where the consumer doesn’t pay and then charges associated organisations for their access to these customers, such as YouTube or social media advertising.

This has the risk of becoming so extreme that it may get to a point where organisations will pay or reward the customer to use their product, rather the other way around, just to give them access to the customer to sell this onto other organisations for profit.

However, there is a predicted limit with this as over-exposure to secondary ads and the other revenue-gaining ‘add-ons’ will render them ineffective and these secondary organisations will avoid these business models.

The Freemium

This relates to the new pricing technique known as ‘freemium’. A freemium is when an organisation gives the basic level product to the consumer for free and then charges for the premium use of it. This is very evident in free phone apps on smart phones, where the basic app is free to download and use, however the customer must pay to get the ad-free version or open up all of the service for them to use.

The Bait-and-Hook

A pricing technique where the main product is free or extremely discounted, however then the customer must purchase an expensive associated product to utilise the main product. An example of this is office printers, where the printer is given for free, and the customer has to purchase the paper and print ink off the printer’s organisation.